Let me tell you story about a lady called Jo. She lives in Devon with her husband Gavin. They met at an athletics club twenty six years ago. They are self employed, not rich, and both work hard at what they do. She turned 41 this year, and gave birth to her second child in 2013. Heart warming, but pretty unremarkable, yes?
Well, let me tell you more. In 2014, less than 10 months after giving birth to her daughter, this lady smashed the world record over 5,000m by a female over 40 years of age and then won a bronze medal in the Commonwealth Games, finishing behind a pair of young Kenyans in a world-class race. Ten days later she headed to the European Championships and won her first major championship title, conquering a talented field a little more than a month before turning 41. In doing so, she became the oldest female (by three years) to win a gold medal in the history of the championships.
This women is a running superstar who has made wearing long white compression socks cool. She is the remarkable Jo Pavey. She finished seventh, and first European, in London 2012 in both the 5000m and 10,000m, but her form in 2014 has been nothing short of extraordinary. She is defying the normal physiological rules of running, getting even better with age, and despite unselfishly changing her training regime to a more relaxed “kids first” approach.
Competing in a qualifying race earlier this year she found herself wearing the same club vest she wore as a junior as she ran to victory against competitors born when she was at university. In a “want it now” consumer society, she is an inspiration for those who believe in working hard to achieve success, and not rushing things.
Sadly, her performance doesn’t get the recognition deserved. She no longer recieves Lottery funding from UK Athletics (she doesn’t have “podium potential” for the Rio Olympics apparently) and is doing it all on a shoestring. If she was a footballer, everyone would know her name and brands would be queuing up to sponsor her. As she is a female runner, that hasn’t happened. Crazy, but that’s sport.
What is not crazy is that, despite everything, there is the very real prospect that she could win the prestigious BBC Sports Personality of the Year in the Award Ceremony in Glasgow on the 14th December. And this is were we can give something back to someone who gives us so much hope that we too can improve with age and experience.
Jo has been shortlisted against the likes of Rory McIlroy and Lewis Hamilton – who get loads column inches and substantially more profile on television. They are household names, while Jo Pavey spends most of her days looking after her family and home.
McIlroy and Hamilton have a huge quantum of armchair fans. However, what Jo has is a dedicated group of runners who I am confident will do the work to ensure she gets the credit she deserves. And I always back runners to get off their ar@ses and do something worthwhile…
So, let’s make it an early Christmas present for Jo as we start a campaign to get her trending in the minds of those voting on the 14th. Please share your encouragement with family and friends via Twitter, Facebook and other social media channels, for them to back Jo, and vote when the lines open during the live show on BBC One.
Specifically, please share repeatedly on social media on the 12th, 13th, and 14th December. Ideally, you would do this at least three times per day. Please up the tempo of your activity as the show approaches and starts at 8pm on the 14th; we want the campaign to come to a crescendo ahead of voting finishing. We aim to create a burst of social media activity that ensures those who get why Jo deserves to win will do something about it.
Please use #GoJo and #BBCSPOTY in all activity.
Heard about the 41yr old mum of two who can beat Rory McIlroy & Lewis Hamilton with your help? #GoJo #BBCSPOTY http://www.runhabit.com
Don’t miss the opportunity to vote for a true personality to win #SPOTY. #GoJo http://www.runhabit.com
#GoJo Vote for a true sports personality in #BBCSPOTY this year. Read her story here: http://www.runhabit.com
I’m voting for the amazing Jo Pavey in #BBCSPOTY. Here is why you should do the same: http://www.runhabit.com #GoJo
She’s 41, a mum of two and could be this year’s #BBCSPOTY winner. Find out why http://www.runhabit.com. #GoJo.
There have been a number of articles written about Jo that you may prefer to link to in your social media sharing. I have included some below to help:
Finally, if in any doubt about why you should be voting for this running legend, listen to her interview on Marathon Talk with Liz Yelling a few months a go. What a grounded yet inspirational star. Now, let’s get her the recognition she deserves. Get sharing and voting.
UPDATE: This video from the BBC is great content to add to tweets and social media sharing: http://m.bbc.co.uk/sport/sports-personality/30314184
UPDATE 2: Jo Pavey made the podium. Amazing. Well done to her and all who voted. Read more here.